Improving Ecommerce Sales through different Distribution Channels

In today’s hyper-competitive environment, launching an ecommerce site is simply not enough to expand your business. It is imperative to think beyond your ecommerce site if you want to increase the visibility of your online products and improve ecommerce sales. This is because your website alone cannot reach the entire target market. So apart from selling products from your website, following are the different distribution channels that you should look for in order to grow your business:

Distribution Channels to Boost Ecommerce Sales

Online Marketplaces:

Taking the help of third-party marketplace channels is one of the best ways to extend the reach of your online sales. Studies show that eBay and Amazon dominate the online market space. Selling your products on these two biggest marketplaces can definitely help you to make substantial amount of profit. So start selling through these online companies and stop worrying about your business. You can rely on these two most dominant marketplaces as your source of customers. In order to increase the chances of sale on these marketplaces, make sure your product comes with a detailed product description, relevant image, and is backed by positive customer feedback and success stories.

Social Media:

Social media platform is another distributor channel that can contribute to improve ecommerce sales. You can reach out to more prospective clients and raise awareness about your ecommerce website through social networking sites like Facebook and Twitter. You can also use social media like Youtube to your benefit and drive more customers to your ecommerce website. For instance, you can advertise your video on Youtube to promote your products. If you are offering any special discounts for a limited period of time, they can also be advertised on social media to get the most out of your discount sales.

Blogs:

Content distribution channels like blogs can also work wonders to promote your business.  You can write blogs to market your business to target your audience. With blogs, you can discuss in detail about the product. Regularly updating your blogs with relevant keywords will make your content search engine friendly, thereby helping to increase traffic, generate leads, and create a positive impact about your website.

You can also use emails to keep your customers informed about your latest blog posts. So whenever you publish a new blog, just notify it to the customer through emails. The email should contain a link that redirects customers to your blog. This way you deliver your high quality content directly to your customers.

Physical Store:

It is observed that 92% of retailers do their business online, yet maintaining a physical store can help to target your customers’ expectations. For instance, a physical store will help to target those looking for an in-person customer experience. It can be a perfect complement to your online store. For certain products, customers want face-to-face interaction with store employees. They want to physically touch the product before purchasing it. With a physical store, you can give enhanced customer interaction with store employees, thereby increasing the chances of sale.

Also those who are unware of your ecommerce site, can be given a brief summary of your ecommerce business when they enter your physical store. This too can work to promote your ecommerce business. Also any product not available in the physical store can be easily purchased from your ecommerce store, thereby keeping your customers happy and satisfied, which is critical for long-term business success

So, when it comes to increasing ecommerce revenue at a much faster pace, you can rely on these aforementioned distribution channels that have the potential to bring new customers and impact sales volumes.

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