Ecommerce business is influenced by the emerging trends in the ecommerce world. Trends that shake the ecommerce industry to its core and affect ecommerce owners and customers alike. Trends that can leave your ecommerce website outdated. So, capitalizing on these trends is the key to make your ecommerce business more profitable. Do you know some of the emerging trends coming up in 2015? Well, you cannot afford to ignore them if success is your prime objective. Following are the stunning trends that will be witnessed in 2015 in the ecommerce sector.
Mobile Devices are a Major Contributor in Online Shopping
Emerging trends show that the mobile devices are also playing a dominant role in online sale growth. 2014 analysis of ecommerce traffic shows that mobile devices such as smart phones and tablets account for over 33% of online sales. In simple words, 1/3 rd of online purchases were taking from mobile devices in 2014.
Data also shows that over half of the ecommerce traffic is coming from mobile devices. This clearly indicates that retailers who want to increase their ecommerce traffic must make their e-commerce platform mobile friendly. Since more and more people are giving ecommerce orders via mobile devices, it is evident that in the near future mobile devices will outpace desktop in generating online purchases.
Social Media Helpful in Product Discovery
Social media is often used by ecommerce websites to promote their products. Social media platforms like Facebook, Twitter, and Pinterest have shown to be helpful in driving online sales. However this sharing of information on social platform has led to emergence of new trend commonly referred to as discovery-based shopping.
Advertising of ecommerce on social media has led to discovery-based shopping, which means customers visit an ecommerce site, without having any knowledge about what they are going to get. This new type of shopping inspires the discovery of new products and if it suits the customers’ budget, it is purchased.
Social media and mobile devices are playing an important role in making customers opt for discovery-based purchases. This new type of shopping is rising as found out through 2014 statistics that show that ecommerce orders coming from social media increased by around 200%.
No Restricted Time for Shopping
Gone are the days when shopping required customers to walk into a physical store and the sales rep would then show products at a particular time slot during the day. In today’s age of online shopping store, customers can do shopping from anywhere and at anytime. However, statistics do indicate that the time period between 12 to 2 pm on weekdays is the peak time for online shopping.
Nevertheless, today’s online customers want an easy, fast, and flexible buying experience whenever they visit an online store. This should be kept in mind when designing all aspects of your e-commerce software solution. Ensuring a responsive website is critical for the success of any e-commerce business. A responsive website is one that is readable and can be easily viewed, irrespective of the size of the display device.
Considering these emerging trends that are going to revolutionize the next phase of ecommerce, you need to design your business strategy accordingly in order to boost your online sales.