Tips to Consider when Selecting an Ecommerce Platform

ecommerce-1706104__340A pre-requisite to succeed in online business is to choose an appropriate Ecommerce platform that will handle all the aspects of online shopping in the most effective manner. Various factors come into play when it comes to choosing the right online platform. It is much more than getting a store with economical pricing or one that provides a great shopping experience.

Following are the 3 main parameters that should be kept in mind when choosing the right Online ecommerce solution.

Speed

It is proven that the speed of your site has an impact on your sales. Slow page load time can drastically reduce conversions. For instance, online shoppers tend to abandon sites that do not load in less than 3 seconds. Moreover, website speed is also an important factor in Google ranking algorithms. So it won’t be wrong to conclude that every second your site takes to load is costing you. How fast your site loads can make a huge difference in your conversion rate. So make sure that the ecommerce platform you choose has a fast loading time. Also do all that is necessary in order to reduce your load times.

Built-in Modules

Apart from offering basic features like customization, shopping cart functionality and integration with payment gateways, the B2C or B2B ecommerce software should also come with a range of built-in modules like CRM. This will ensure that you no longer have to adopt and then integrate a third-party CRM system into your platform. Integration is a complicated task, so save your time and money by using platforms that come with built-in CRM module.

Many also look for platforms that come with built-in SEO and marketing tools as they help to achieve higher search rank. These tools help to increase awareness and drive more visitors to your site. Some platforms offer add-on features that allow you to place your product catalog into shopping comparison sites which can also contribute to bring more traffic.

Open Source Vs. Cloud-based

With open source B2B or B2C ecommerce software solution giving complete access to source code, you can customize it the way you want. Moreover, you don’t have to depend on any expert as you can yourself change the code and fix bugs. However, it has major drawbacks; for instance unskilled users are unlikely to make changes in source code, which mean expert assistance is a must. Moreover, you will require your own servers and additional infrastructure in order to run and manage the platform.

On the other hand, cloud-based platforms are much easier to manage and maintain. This is because all the infrastructure to support the platform resides on the vendor side. You just need Internet connectivity to your device (desktop and even smartphones) for using the platform.

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Actionable Lead-Generation Tips for your Ecommerce Site

10caddy-161016_960_720It is obvious that if you want to get more leads and generate more online business, you need to optimize your Ecommerce platform. To turn your website into lead generation machine, ensure that the site has a straightforward design, is user friendly and a good information source for your visitors.

Here’s what you need to do to optimize your site:

Optimize your Home Page

Irrespective of whether you are using B2C or B2B ecommerce platform, if your homepage is not well-designed, it is sure to drive away visitors. With homepage getting majority of traffic (more than 50% of all visitor traffic), one simply cannot afford to keep the homepage crowded and confusing.

A welcoming site with a memorable navigation experience can work wonders to maximize your lead generation efforts. You need to organize your product images into categories, which makes it easier to understand and moreover it simplifies the searching process.

Focused Call-to-Action (CTA)

As we all know, calls to actions (CTAs) are often used for lead generation. However, if you personalize your CTA, depending upon your visitor’s past purchases it can certainly help to get more leads. So dynamic content and on-page personalization is the key to attract leads and improve conversions.

Also, you can place multiple CTAs at various locations of your site such as side bar and right above the comments. This too can greatly enhance results. So you might have designed you site from the best Online ecommerce solution provider but you simply cannot ignore the importance of crafting a personalized CTA for each page on your site.

Easy Signup Form

Making signup difficult will surely turn your visitors away. On the other hand, keeping the signup forms easy can substantially increase signups. Short signup forms wherein you ask the visitor to enter minimum information quickly, connect with people and generate more leads.

Update Content Frequently

By updating relevant content frequently in the form of blogs, press releases etc., you improve the rankings of your site. Since you are able to improve the visibility of your site in Google and other search engines, which in turn increases traffic and bring leads to your site.

 

Tips to Improve Conversion Rate of your Ecommerce Site

2 meStarting an Ecommerce platform is only half the battle, with driving consumers and increasing conversion rate the obvious challenge.  If your aim is to make your store visitors get converted into customers, it is pre-requisite to design a user-friendly website. From simplifying the checkout process to making it easier to find products, it is important that you provide a good shopping experience to your visitors.

Here are 3 suggests that you need to implement in order to increase conversions.

Include High Quality Product Images

Whether it is B2C or B2B ecommerce software, it really doesn’t matter if your site does not have good images. Product photography is an important component of ecommerce that simply cannot be ignored. Studies have also shown that from the sales point of view, bigger product images seem to work better irrespective of the product type.

Posting nicely shot product images from different angles allows the visitors to view the product closely. Choose high resolution images that accurately represent your products and moreover provide a variety of views. You can also add zoom feature for images on product page, which helps you to examine the image in finer detail. 

Include Pictures of Happy Customers

Including images of happy customers in your Online ecommerce solution can help to increase your customer’s trust in your products. These images act as recommendations from customers, a powerful marketing strategy to increase conversions. So apart from testimonials make sure to add images, which is sure to have a positive influence on potential customers.

Include Demo Video

Many times, it is not possible to write the features in product description. A product demo will give a better understanding of the product. It will help to explain the product in its totality. Demo videos show the product in action; provide an in-depth review of the product. All this can have a positive impact on buying decision, which may contribute to increase conversion rate.